No Seriously.
Back up, whut?
MAC Cosmetics and Rodarte teamed up for the September collection inspired by a vacation in Southern Texas and Mexico. Fine, nothing wrong there. You’re probably expecting a collection full of burnt oranges, browns, and blues right?
Back up, whut?
MAC Cosmetics and Rodarte teamed up for the September collection inspired by a vacation in Southern Texas and Mexico. Fine, nothing wrong there. You’re probably expecting a collection full of burnt oranges, browns, and blues right?
You probably weren’t expecting this:
You also probably weren’t expecting a lipstick named Ghost Town or Sleepless. Or a pigment called Badlands. Or nailpolishes Juarez or Factory.
That’s right, they went there. Juarez and Factory.
Why so angry Alice? It’s just a name.
No, it’s not just a name. Approximately 400 women have turned up DEAD in thefactory town of Juarez and somewhere between 70 and 400 women are missing. However, according to locals, these numbers are much much higher. They’re closer to 5,000.
Five Thousand women are MISSING or DEAD. Think about that. FIVE THOUSAND.
Who are these women?
That’s right, they went there. Juarez and Factory.
Why so angry Alice? It’s just a name.
No, it’s not just a name. Approximately 400 women have turned up DEAD in thefactory town of Juarez and somewhere between 70 and 400 women are missing. However, according to locals, these numbers are much much higher. They’re closer to 5,000.
Five Thousand women are MISSING or DEAD. Think about that. FIVE THOUSAND.
Who are these women?
The victims of these crimes have preponderantly been young women, between 12 and 22 years of age. Many were students, and most were maquiladora (Alice’s note:translation-factory) workers. A number were relative newcomers to Ciudad Juarez who had migrated from other areas of Mexico. The victims were generally reported missing by their families, with their bodies found days or months later abandoned in vacant lots, outlying areas or in the desert. In most of these cases there were signs of sexual violence, torment, torture or in some cases disfigurement.(emphasis mine)
What’s being done to help these women? Nothing really. No seriously, in August 2006 the federal government dropped its investigation, concluding that no federal laws had been violated. Think about that. No federal laws had been violated.
Now that you know Juarez’s history, is a POWDER that looks suspiciously likebloodstained and splattered concrete (And I thought of that BEFORE I heard the names of products in the collection) OK? Is naming something directly tied to these women, something that’s being used to make others feel beautiful OK? Especially if you originally had NOTHING claiming that you were going to do something to help these women?
Enter damage control-because once people start SCREAMING you gotta start appeasing.
From MAC:
Now that you know Juarez’s history, is a POWDER that looks suspiciously likebloodstained and splattered concrete (And I thought of that BEFORE I heard the names of products in the collection) OK? Is naming something directly tied to these women, something that’s being used to make others feel beautiful OK? Especially if you originally had NOTHING claiming that you were going to do something to help these women?
Enter damage control-because once people start SCREAMING you gotta start appeasing.
From MAC:
We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
- We are committed to donating $100,000 to a non-profitorganization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
- We are changing the product names in the M·A·C Rodarte collection.
As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.
From MAC and Rodarte Team (again)
Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. Theethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.
From Rodarte:
We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.
How the HELL can you considered this an “ethereal landscape?” How come this “donation” (which considering this is a HUGE cosmetics brand) is really a drop in the bucket of the after-thought variety. HOW ON EARTH DOES NO ONE SPEAK UP WHEN IT COMES TO NAMING?! If you never meant in make light of this, WHY DO YOU RELEASE A COLLECTION THAT INCLUDES INSPIRATION FROM THESE ATROCITIES AND NOT SAY ANYTHING UNTIL PEOPLE GET ANGRY?!
You’ve got to do better, both of you. It probably takes at least YEAR before deciding on what goes in a collection, putting out the promotional image, naming, etc. If you count the time of this trip, you’re probably looking at 1.5 years of work into this. In one and a half years NO ONE thought about this?
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